Ascott Thailand visited Seoul and Taipei to promote its 20-property portfolio to over 30 travel partners, focusing on extended-stay and MICE demand from key Asian markets.
Trade outreach in Seoul and Taipei
Ascott Thailand recently completed a promotional roadshow in South Korea and Taiwan. The team visited Seoul first before moving to Taipei. There, they met with more than 30 travel trade partners. These partners included travel agents, corporate travel buyers, and MICE planners. The primary goal was to strengthen industry relationships. It also aimed to promote Thailand for leisure, business, and extended-stay travel.
Portfolio highlights and expansion
Ascott showcased its extensive presence in Thailand. The portfolio now includes more than 20 properties. It spans several brands, including Ascott, Oakwood, Somerset, and Citadines. The team also highlighted lyf, The Crest Collection, and Preference. Specific properties included Ascott Embassy Sathorn Bangkok and Ascott Thonglor Bangkok. Somerset Rama 9 Bangkok and Somerset Pattaya were also featured. The company pointed to its portfolio in Sri Racha. This strategic location sits within Thailand’s Eastern Economic Corridor. It attracts corporate and golf travellers.
Ascott shared updates on its continued expansion. A key announcement was the upcoming opening of Ascott Abov Patong Phuket Resort. This addition will strengthen the company’s presence. It covers both business and leisure destinations. Representatives from Ascott’s operations in Vietnam, Malaysia, and Indonesia also attended. Their presence highlighted collaborative travel trade partnerships across Asia.
