The program highlights southern Thai fruits as a travel experience across 14 provinces, combining orchard visits, local specialties and classic sightseeing.
A different way to see the south
Southern Thailand is usually associated with beaches and clear water, but a new tourism push is encouraging visitors to explore the region through southern Thai fruits. The Thai tourism authority is promoting orchard visits as a way to connect travel with agriculture, local livelihoods and lesser-known parts of the country.
The program, called “Southern MUST TASTE Thai Fruits,” invites travellers to taste fruit directly in local orchards and learn about produce with geographic indication, or GI, certification. It is designed to support growers while drawing attention to 14 southern provinces.
What travellers can taste
Harvesting continues almost all year, although the middle of the year is said to bring the heaviest crop. Each province has its own specialities, which makes the route useful for visitors who want more than a standard beach holiday.
- Phuket is known for sweet pineapples.
- Krabi features Talay Hoi durian, described as creamy in texture.
- Chumphon is associated with Hom Thong Lamae bananas.
These southern Thai fruits are presented not only as a tasting experience, but also as a way to meet local communities and support small family businesses.
Four suggested routes
Organisers have prepared four ready-made itineraries, each pairing fruit visits with major sights in the south.
- Surat Thani, July to August: orchard stops together with Khao Sok National Park, kayaking, traditional boat rides on Cheow Lan Lake and rambutan from Nasan.
- Nakhon Si Thammarat, July to September: the old town, mangkhut khat, a young crunchy mangosteen, and Khiriwong mountain village with ecological farming.
- Krabi, July to August: Talay Hoi durian in the interior, plus kayaking in Khlong Root or trips to the islands around Ao Nang.
- Phang Nga, July to August: Salika durian orchards in Kapong, then Khao Lak and a mix of hot springs and the Andaman Sea.
How to plan around the seasons
The timing of southern Thai fruits depends on local weather conditions, so travellers are advised to check with the chosen orchard or a local tourism office before setting out. Flexibility matters, because tropical rain can affect boat rides and hiking routes.
The experience is not only about eating. It is also a chance to talk with farmers, buy crafts and see a more local side of Thailand that is often missed on mass-market itineraries.
